India Pale Ale Sale Brewing Up at Whole Foods Market | Business
India Pale Ale Sale Brewing Up at Whole Foods Market®
Shoppers can tap into craft beers at 20 percent off in celebration of International IPA Day on August 2, 2012
HONOLULU, HI (July 30, 2012) – Craft beer enthusiasts will be bubbling over a special deal at Whole Foods Market stores in celebration of International IPA Day on Thursday, August 2, 2012. Throughout the day shoppers can stock up on their favorite India Pale Ales (IPAs) or sample a new brew for 20 percent off at Whole Foods Market stores throughout the Southern Pacific Region, including locations in Southern California, Arizona, Las Vegas and Hawai‘i.
“International IPA Day is a great opportunity to celebrate craft beers with our shoppers – particularly during these warm summer months when a cool, refreshing beverage at a summer barbeque or picnic just hits the spot,” said Marina Nicoletti, Whole Foods Market Southern Pacific regional beer buyer.
This year marks the second year Whole Foods Market Southern Pacific Region stores will celebrate International IPA day with 20 percent off all IPAs. Additionally, select stores throughout the Southern Pacific Region will also be hosting their own beer bashes, with additional sales, tastings and events.
For additional details on store-specific International IPA Day events and sales please visit www.wholefoodsmarket.com/stores.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.
Bennet Group Strategic Communications