Whole Foods Market Creates Short Film Series Featuring Local Farmers And Their Stories | Business

 “Share The Whole Holiday” series emphasizes the importance of local farming, sustainability and tells the stories of the farmers producing the best organic food

The Southern Pacific region of Whole Foods Market® -- which includes the company’s Hawai‘i stores – today announced the release of its short film series entitled “Share the Whole Holiday,” that showcases local farmers and their amazing true stories.  The series, which brings the concept of sharing to life, from food and recipes to stories and tradition, was created in collaboration with Whole Foods Market by LA-based creative agency Omelet (omeletla.com) and co-produced by Omelet and Foundation Content.

The first three short films, shot on location in California, feature Pitman Farms in Sanger (turkey), Valpredo Farms in Bakersfield (sweet potatoes) and Kenter Canyon Farms in Fillmore (herbs and lettuces).  The films, along with recipes and family favorites from featured farmers, can be viewed on a customized “Share The Whole Holiday” tab on Facebook and at Whole Foods Market’s YouTube channel on the “Share The Whole Holiday” playlist. 

In addition to enjoying the films, fans also have the opportunity to share with one another by uploading their favorite holiday recipe on Facebook and voting on their favorite submissions.  Over the next year Whole Foods Market will be releasing a series of additional films that tell the stories of local farmers, foragers, producers and Whole Foods Market team members.

For more information on Whole Foods Market or to experience the “Share The Whole Holiday” film series, visit your local Whole Foods Market on Facebook.